Aligning Inventory Data with Customer Intelligence for Crisis Recovery

Being customer-centric is more important than it’s ever been. Even prior to the crisis, two-thirds of a company’s competitive edge came from its customer experience. Now, especially, consumers are looking for companies they know they can trust and who have a clear understanding of not only what they want but what they need. This requires that organizations spanning all verticals and industries have reliable data-driven customer insights that allow for quick and accurate decision making.

In this video, Chris Fitzpatrick, VP Business Analytics and Strategy at vineyard vines, and Dan Rodriguez, Chief Product & Strategy Officer, touch on how to align inventory data with customer intelligence to improve demand forecasting, planning, and allocation for market recovery.

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