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Aligning Inventory Data with Customer Intelligence for Crisis Recovery

Virtual Forum Interview



Being customer-centric is more important than it’s ever been. Even prior to the crisis, two-thirds of a company’s competitive edge came from its customer experience. Now, especially, consumers are looking for companies they know they can trust and who have a clear understanding of not only what they want but what they need. This requires that organizations spanning all verticals and industries have reliable data-driven customer insights that allow for quick and accurate decision making.

In this video, Chris Fitzpatrick, VP Business Analytics and Strategy at vineyard vines, and Dan Rodriguez, Chief Product & Strategy Officer, touch on how to align inventory data with customer intelligence to improve demand forecasting, planning, and allocation for market recovery.

Meet the Speakers

Chris Fitzpatrick_Headshot-1

Chris Fitzpatrick has 18 years of financial, strategy, and business analytics leadership experience.  He serves as the VP of Business Analytics Strategy at vineyard vines, overseeing the development and integration of advanced analytics across the business community. Prior to joining vineyard vines he held various financial planning, analytics, and strategy roles at The Timberland Company, which is a global designer and marketer of footwear and apparel for men, women, and children. 

Dan Rodriguez_ADAPT page










Dan Rodriguez 
is the Chief Product & Strategy Officer and Founding Partner of CCG. Dan leads the most creative department at CCG, responsible for the ideation and innovation of new cloud-based business solutions. Dan leads a team of product owners, engineers and industry subject-matter experts who work with modern technologies to drive business value and meet market demand through the strategic and operational use of data and analytics.


Our crisis ADAPT team is continuing to listen, learn, and adapt to the current economic environment. Our recommendations are based on topics that are working for customers who are leveraging data analytics to stabilize their operations. Learn more about ADAPT by visiting our ADAPT with Analytics page or contacting one of our experts at info@ccganalytics.com.

Quick Facts

Speakers -
  • Chris Fitzpatrick, VP of Business Analytics Strategy, vineyard vines 
  • Dan Rodriguez, Chief Product and Strategy Officer, CCG

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