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CCG Welcomes Lexy Kassan to Business Solutions Group

Oct 19, 2017

Armed with a thorough knowledge of all things Marketing Analytics and Customer Intelligence, Lexy Kassan joins Convergence Consulting Group (CCG) as a Senior Analytics Architect ready to tackle our customer's toughest customer analytics challenges. Throughout her tenure in customer analytics, Lexy has run the gamut of marketing responsibilities, acting in a variety of roles such as a Statistician, Director of Strategy, Marketing Consultant, and Senior Data Scientist.

Lexy's true passion is applied analytics and statistics. Her interests peaked while studying at Brandeis University, where she earned her Master's Degree in International Economics and Finance, and from which time she's continued to study applied analytics in economics and other customer rich industries. Her active popular blog forum exploits her technical and personal experiences to educate others on the booming field of customer data and analytics. 

“Our clients are yearning for deeper knowledge of their customers and how to better serve them.  Lexy brings a rich background in customer intelligence and analytics strategy, both of which are primary components in CCG’s Business Solution offerings. We are very excited to have her on the team."

                                     – Dan Rodriguez, EVP of Business Solutions at CCG

As a trusted resource for client customer intelligence solutions, Lexy’s focus lies in encouraging strong and meaningful relationships between companies and their customers. Lexy's blend of statistical expertise and inherent strategic marketing knowledge makes her an excellent addition to any client project and an influential member of the Business Solution Group at CCG.