Ways to Measure the Value of a Data and Analytics Strategy

Studies show over 50% of leaders agree that communicating benefits of using data increase the use of analytics.

Leveraging data and analytics can help improve business processes, make fact-based decisions, and predict future outcomes. Prior to launching a new data and analytics initiative, it’s essential to have a strategy that aligns to corporate goals and reaps value. Calculating return on value or return on investment for that strategy can be easier said than done, though.

Read this Learning Brief on the ways to measure the value of a data and analytics strategy to see value in different ways. Want to learn more? Read our Learning Brief on Ways to Align Data and Analytics Strategy to Corporate Strategy and contact a team member at info@ccganalytics.com to get started with your company’s data strategy.


Studies show that 66% of HR and IT teams develop strategic plans that are not linked to the organization’s strategy. (Gartner, 2020)

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