14 Questions to Prepare Your Marketing Team with an AI-Driven Culture

Like most marketing organizations, Microsoft's marketing team was looking to improve conversion rates and reduce the time sellers spend pursuing unproductive marketing-qualified leads. Leveraging the power of AI to gain more insights from their data, they created an intelligent lead scoring platform that weighs thousands of variables to filter and prioritize leads before they reach sellers. Since implementing the platform, they have more than doubled their conversion rate year over year and significantly improved alignment between marketing and sales.

In this Microsoft infographic, learn about how they incorporated AI into their marketing processes and consider how AI could transform your own marketing organization.

We are offering a complimentary consultation to alleviate stagnant advanced analytics initiatives and operationalize data science. Schedule a call with one of our experts here or call (813) 265 3239.

Join the hundreds of CCG customers.
Talk to Intelligent Enterprise Guide.