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Four Steps to prepare your Marketing team for AI

Discover how to foster an AI-ready culture in marketing

Like most marketing organizations, Microsoft's marketing team was looking to improve conversion rates and reduce the time sellers spend pursuing unproductive marketing-qualified leads. Leveraging the power of AI to gain more insights from their data, they created an intelligent lead scoring platform that weighs thousands of variables to filter and
prioritize leads before they reach sellers. Since implementing the platform, they have more than doubled their conversion rate year over year and significantly improved alignment between marketing and sales.

In this Microsoft infographic, learn about how they incorporated AI into their marketing processes and consider how AI could transform your own marketing organization.

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