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Guy Kawasaki's Anecdotes for Innovation

by Guy Kawasaki

Mar 21, 2016

The Art of Innovation

At the 2016 Gartner BI & Analytics Summit, we had the privilege of listening to Guy Kawasaki, Chief Evangelist at Canva and former Apple expert, in the guest keynote. He taught us that great innovation is driven not by money, but by the desire to make the world a better place. Jump the curve, or better yet, discover the next curve! Here are his 10+ steps to innovation:

  1. Make a meaning that is focused and valuable
  2. Create a mantra that explains your meaning to the world
  3. Get ahead of the curve, or even better, create the next one
  4. Roll the "DICEE" by creating something that is deep, intelligent, complete, empowering and elegant
  5. Let 100 flowers blossom and take the money wherever audience it comes from
  6. Polarize people because the worst case scenario is when people have no opinion
  7. Niche thyself - above all be unique and be valuable
  8. Don't worry, be crappy. Sometimes you have to ship a revolutionary product with a few crappy components
  9. Learn and churn to adapt with constructive feedback
  10. Perfect your pitch to influence and persuade others
  11. Don't let the clowns grind you down

Enjoyed these eleven anecdotes for innovation? Then we highly suggest that you take the time to watch Guy Kawasaki's keynote in it's entirety online at

For more insight into how innovation can impact your business through data and analytics, contact CCG at 813.265.3239 or

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