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CCG Rolls Out New Consolidated Branding

Mar 14, 2018


Convergence Consulting Group, a leading provider of data and analytics solutions and services since its inception in 2002, has refreshed its branding to align their strong internal brand culture with external customer and market-place recognition. The company has announced this week that it will now officially identify as CCG.

In practice, the term “CCG” has been used interchangeably with “Convergence Consulting Group” inside and outside of the organization for the past 16 years. The new CCG brand name promises consistency and clarity for partners, clients, and employees. The full name “Convergence Consulting Group Inc” will remain the same for legal purposes and will be the term used to sign company audits and documents.

The brand consolidation is driven largely by the need for clarity in communications and the desire to position the organization’s new solution offerings in a competitive cloud and advanced analytics software market. The rebrand includes a simplified logo with the initials “CCG” and a refresh of all digital platforms and materials. In addition to the updated name, CCG will be rolling out a refreshed slogan “Analytics Solutions and Services”. The abbreviation of “CCG Analytics” will be used across social media platforms as a unique identifier to stimulate brand recognition and differentiate the organization.

The new visual identify officially went “live” on Friday, March 9th as CCG’s website adopted the new URL www.ccganalytics.com. As a result, beginning June 29th, all email correspondence with the organization will change from XXXX@ccgbi.com to the new address of XXXX@ccganalytics.com. CCG’s former emails will continue to work; however, clients and partners are encouraged to whitelist the new @ccganalytics.com address to avoid any spam or other email filter issues. All other contact information, including phone numbers and locations will remain the same.

“Consolidation of our name comes as CCG continues to rapidly evolve its analytic solution and services offerings” says Dan Phelps, CEO and Founding Partner, CCG.  “Our name and brand consolidation underscores CCG’s position in the marketplace as a partner focused on delivering high-value analytic solutions and services that drive increased business performance for our clients”.

While their solutions and service offerings have evolved, the core business strength will remain rooted in creating strategic data and analytics innovation for clients across the US. For questions about the brand consolidation, contact a member of CCG at info@ccganalytics.com.